Patrick Sweany on Peet’s “Coffee First”

Patrick Sweany’s “Every Night, Every Day” is as hot as a fresh brewed cup of black coffee.

Peet’s 50th Anniversary Campaign Celebrates Making Craft Coffee Before It Was Cool

In honor of 50 years in business, Peet’s Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital- and social media-driven campaign. While the brand hasn’t done much advertising in the past, the team felt the 50-year benchmark was the perfect time to tell coffee lovers about its high quality products and the man behind the brand, Alfred Peet.